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Anyone who has ever ventured into the world of SEO will know just how important anchor text is when trying to boost your organic search results. In other words, if you want your website to show up when someone is searching for a specific word or phrase, you’ll need to make sure it appears in as many different contexts as possible. The keyword here is ‘variety’ because that’s what will give you the best chance of ranking regardless of how competitive your niche might be. No piece of content is going to stand out if it consistently appears at the same places on Google and Yahoo! Search Results. Instead, try using multiple linking strategies such as microblogging and guest blogging as these can help you diversify your backlink profile and get more people talking about you as a result.
Use PDFs and Videos for Anchor Text
While it’s true that a written piece is going to rank better than an image, you may be surprised to find that a few key words in the text of a PDF or video can boost your anchor text just as effectively. You can even use these as a way to explain your product or service further in a way that only those searching for this specific word will be able to make sense of. For example, you could have a PDF that explains what the difference is between a table tennis bat and a tennis racquet. But then, under the heading “Need Anchor Text?” you could include a few keywords you want Google to pick up on. This could be ‘table tennis racquet’ or in the case of ‘apparel’ ‘sportswear’ or ‘clothing’ to give you the best chance of appearing when someone searches for these terms.
Write High-Quality Articles
Writing high-quality articles is the quickest way to build a backlink profile so ensure you never skimp on this. A good rule of thumb is to only write one article at a time as anything less is going to fall short of your target audience’s expectations. This also means that you’re not going to go off on tangents or use up valuable writing time on topics that don’t matter. To expand on this, you’ll want to create content that is well-researched and addresses a genuine need in your readers’ eyes. You can do this by doing thorough keyword research and then using this to inform your choice of subject matter.
Create More Internal Links
While you should be using any backlink you can get your hands on, don’t forget about the power of internal links. After all, linking to your resources, articles, and products won’t count against your link profile and can be a great way to boost your page speed and Google Rank in the long run. You can even encourage your website’s authors to link to each other and their articles by creating a friendly internal link policy. You can do this by offering a variety of incentives such as a link on your website’s authority dashboard, content boosts, and Google authority.
Develop Unique APIs and Utility Websites
As we’ve already established, the best backlink strategy is to use keyword-rich anchor text combined with a variety of other linking strategies. However, this is only the tip of the iceberg when it comes to diversifying your link profile. What you can do is think outside the proverbial box and use your backlink strategy to diversify further. This could include using APIs, utility websites, and other types of out of the ordinary link building tools. This can help you build a backlink profile without anyone realising what you’re doing.
Don’t Forget About Blogging
This one is a bit of a no-brainer, but you’d be surprised how many people completely forget about blogging. As we’ve already discussed, a good article with the right keywords and at least a 100-word minimum is going to give you a boost in your backlink profile. You can even use guest blogging to help diversify your link profile by linking to other people’s posts. This can be a great way to get your name out there and build authoritative links that can help boost your SERPs.
Diversify with Other Types of Backlinks
While you want to make sure that each link you build has relevant and keyword-rich anchor text, you should also be diversifying your link profile with other types of backlinks. This can be done in several ways from using social media and content marketing tactics to diversifying your link profile with guest blogging. What you want to do is make sure that you’re not just linking to your content and resources, but also linking to other websites and blogs that are relevant to your niche. You can even use social media to build links to your competitors as long as they’re relevant.
There are several different ways to boost your Google ranking in the long run, but one of the best strategies is to diversify your backlink profile with a variety of linking strategies. If you can make your backlinks relevant and keyword-rich, you have a better chance of appearing at the top of Google’s search results.